Good luck Human researchers are fascinated by the behavior of lab rats in response to food rewards, but few humans are willing to closely examine their own behavior in relationship to sugar. Most people living in western societies (the U.S., Canada, UK, Australia, etc.) are truly addicted to sugar, and they use it as a form of self-medication to temporarily boost their mood and energy. The frequency and context in which these people press a button on a soda machine is eerily similar to the way lab rats press a lever to produce a food reward.
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A new study released today in the online edition of Physiological Genomics finds that individuals with a specific genetic variation consistently consume more sugary foods. The study offers the first evidence of the role that a variation in the GLUT2 gene – a gene that controls sugar entry into the cells – has on sugar intake, and may help explain individual preferences for foods high in sugar.
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