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From clothing to gadgets to toys, manufacturers are working hard to create environmentally friendly products for an increasingly eco-conscious consumer base. Take the Apple MacBook Air. The new ultra-thin computer has a recyclable carrying case and was given a silver rating by the new Electronic Product Environmental Assessment Tool (EPEAT) standard from the Green Electronics Council. Lloyd Alter, a correspondent with environmental advocate sites Treehugger.com and Planetgreen.com, believes the move is significant.